![]() The Golden Ratio (also known as the golden mean) determines the most pleasing set of proportions for an element, and is simplified to the 'rule of thirds'. One such example of crossover is where the Golden Ratio meets the grid. Grids have existed intuitively since the earliest days of drawing and writing, but it's only recently that layout has been considered in a scholarly fashion, and as such it has never existed in isolation from other best-practice layout rules. The whole concept of a definitive grid 'system' is a relatively recent invention in the world of design. ![]() Grids work with the Golden Ratioīasing your design on the Golden Ratio can help ensure a pleasing layout ![]() Regardless of this, proportion and scale are important tools in a layout, so using a grid to determine and enforce rules helps define that all-important set of signposts that enable the reader to access and understand content. Screens can be more fluid, and as a designer it's not possible to know with the same confidence what size and shape of screen will be used to view content. On the web, this idea of reflection isn't quite so important, but grids can be used in the same way to anchor content back to the screen. This feels comfortable because the reader subliminally understands the context of the layout as a result of the physical shape and size of the delivery mechanism, such as a piece of paper. In print, proportions most commonly echo the size of the media the shape and orientation of the paper are often reflected in the size and shape of images included within a layout, for example. A key aspect of the grid is its ability to help determine and define proportion.
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